The concept of this work is born from the skilfully crafted tension of Hitchcock's motion pictures, movies so powerful they still have great influence on the modern audience and cinematography. At the heart of these movies is the pleasurable mix of excitement and anxiety, suspense. Tension from the ambiguity of Hitch's movies is built up through the power of storytelling and strong visuals, where light and shadows play a significant role. Shadows bring uncertainty in the world around us: distorted, shivering shadows deceive us, make us wonder yet beware the things in the Light of the Shadows.
Imagine more than 1,000 pieces of the world's best design and advertising, plus free insights into why the work was awarded, how it was made, and it's significance in contemporary culture.Explore the Annual
D&AD Masterclasses power up careers and future proof businesses by focussing on the creative skills of tomorrow taught by the stars of today.Learn more