• D&AD Awards 2018
    Extended Deadline 28 Feb
  • Extended Deadline
  • 28 February
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New Blood Entry — Decisive Moment

Award: Nomination

Nokia - Revisit the idea of the 'decisive moment' / 2014

That crucial moment as a kid when you begin to achieve independence through your behaviour, specifically through shared experiences and activities with others the same age. This is the beginning of a distinct culture that is separated from adults. Everybody can relate to this moment in time which therefore creates a image that stands the test of time.This photo was taken on a kid toy camera with no view finder, adding to the spontaneity of the image.

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