Writing for Design

Writing as part of any digital product or platform. Includes websites, microsites, landing pages, apps, games.

Writing that shapes seamless and engaging user experiences across digital products and services. Includes interface microcopy, onboarding flows, product messages and interactive content where language is integral to guiding, supporting or delighting users.

Entries should be shown in context to demonstrate how the writing enhances usability, tone and brand voice.

Writing with graphic design. Includes posters, signage, stationery, brochures, direct mail, album covers, games, apps, graphic design for digital platforms and other applied print graphics.

Words as part of a piece or a range of packaging. Includes words for new packaging designs and packaging rebrands.

All work entered must have been commercially sold with a barcode or sales identifier, unless it is a promotional item.

The name of a brand, product or service.

Judges will consider how the naming is perceived by the target audience.

The personality of a brand expressed through written and spoken word.

Judges will be looking for evidence of application across brand guidelines, promotional assets, and the brand's verbal identity.

Storytelling used to convey a brand's history, spirit or sense of community to connect it with its consumers.

Writing for design that involves the use of AI or other technologies.