Writing for Advertising

Writing within advertising for digital platforms including websites, microsites, blogs and apps.

Writing for social platforms should be submitted into the Social subcategory.

Writing within advertising for social platforms including Instagram, Facebook, TikTok and Twitter.

Scripts for, and visible copy within, adverts created for TV, VOD, social, cinema and other screens.

Writing within press including press ads, inserts, wraps and branded editorial.

Writing for outdoor use including print and digital posters, special builds and digital sites.

Writing as part of radio and audio advertising. Includes writing and scripting for podcasts that integrate brands into the narrative.

Writing for branded or brand-funded entertainment that people feel compelled to watch, seek out and share. Includes documentaries, feature films, music videos, and games.

Writing for advertising that involves the use of AI or other technologies.