Sustained Impact

Black-Owned Friday: A Day of Black-Owned Shopping, Entropico

D&AD Awards 2026 is now open for entries.

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Overview

Campaigns, designs and initiatives that have pushed an original idea forward, generating increased behavioural, environmental, social or policy change over time. Work could be by multiple agencies led by the same brand, or a on-going commitment between one agency and a brand.

You cannot enter the same work into multiple Impact categories.

Subcategories

  • 9201 - Campaign Communications

  • 9202 - Design

  • 9203 - Initiative

  • 9204 - Local Solution

  • 9205 - Climate Solution

  • 9206 - Upstream Innovation

  • 9207 - Collaboration

  • 9208 - Use of AI & Technology

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Download the entry kit