Sports Entertainment

Powerful, concise storytelling rooted in sport crafted specifically for short-form formats, social or mobile-first audiences under 3 minutes long.

Deeper storytelling through film documentary, scripted or hybrid pieces that explore sport through an extended lens over 3 minutes long.

Audio and musical campaigns that integrate sports-related content into the script or composition. Includes live broadcasts and podcasts.

Campaigns where the athlete & talent are more than a face, they are central to the idea, narrative, or cultural resonance of the work.

Real-world or virtual moments that captivate whether live, immersive, guerrilla or stunt-led experiences in a sports context.

Bold, disruptive work from emerging or reimagined brands that challenge the norms of sport marketing or culture.

Ideas that put fans at the centre sparking participation, loyalty, emotion or connection through sport.

Quick-turn creative that reacts to sports moments with relevance, wit or cultural heat in live or near-live formats.

Work rooted in competitive gaming whether brand campaigns, cultural crossovers or tournament-related storytelling.

Sport-native content made for social from creator-led work to platform-first storytelling that moves culture or community.

Creative breakthroughs in how sport is experienced, delivered or shared across tech, platforms, formats or product design (e.g. AR/VR stadium tech, metaverse streams, wearable interactivity).

Work created, commissioned or distributed by brands, broadcasters, publishers or platforms that entertains, informs or engages audiences through sport. This includes branded content collaborations, documentaries, live coverage formats, digital series, podcasts, fan experiences and other storytelling initiatives where sport plays a central creative role.

Branded and brand-funded sports entertainment that involves the use of AI or other technologies.