Product Design

Products designed for industrial use. Includes everything from stationary and IT equipment, to furniture and lighting for offices, hotels, shops and urban spaces.

Products that are accessible to a range of users, regardless of physical or cognitive ability, age, gender or other demographic. For example, products that may have easy to use functions or only require one hand to use.

Products may include a digital element, such as touch-free technology.

Fully digital products should be submitted into Digital Design.

Products that have been distributed as part of a promotional event, stunt or marketing campaign. Usually with a limited production run, and not sold or available commercially.

This subcategory is for products only. Packaging should be entered into Packaging Design.

An early sample, model, or release of a product that is undergoing user testing at the time of entry. Must be commercially viable. Medical devices without FDA approval are only eligible in this subcategory.

Work entered here can only be awarded up to Wood Pencil level and won't be eligible for any other Awards categories except Creative Transformation and Future Impact (subject to meeting it's criteria).

You will need to provide evidence of a working prototype.

The application of new materials, or the use of existing materials in a new way, to create or optimise a cutting edge product.

Product design ideas where the creation or application of original intellectual property is central to the work. This includes proprietary systems, patented technologies, unique design innovations, or brand-owned assets that demonstrate creativity, distinctiveness and long-term value.

Product design that involves the use of AI or other technologies.