Photography

Commercial photography that documents events, people or places. May include street photography, reportage and photojournalism.

Commercial photography of inanimate objects in a controlled studio environment or on large studio sets.

Commercial photography of urban landscapes, including skylines, man-made structures and the interior/exterior of buildings.

Commercial photography centred around motor vehicles. Includes images of cars, SUVs, trucks, motorbikes, racing tracks and motor shows.

Commercial photography centred around sport and fitness. Includes images of athletes, sports ambassadors and influencers; fans; sporting environments and events. For anything from official sporting moments to campaign stunts.

Commercial photography that spotlights clothing, fashion accessories, jewellery, hair, make-up and beauty.

Commercial photography that aims to capture real-life events, behaviours and the art of the everyday.

Commercial photography created to express an artist’s perception or to illustrate a conceptual idea in an abstract way.

Commercial photography where the primary focus is on the natural world or capturing animals in their natural habitat.

Commercial photography that captures deliberately constructed scenes, created solely for the purpose of being photographed.

Commercial photography that combines multiple images or assets into a single photograph. For example, the application of CG assets, texturing, special effects and garment redressing.

The resulting composite could be a portrait, still life, fashion, fine art or conceptual art or any other type of commercial image.

Commercial photography where elements have been added or removed, and/or the image has been enhanced through manipulation of colour, tone and contrast.

Images taken by a Photographer and made available to potential customers, to promote their photography services and express their personal style.

You may submit up to 10 images from your portfolio. Work may be commissioned or self-initiated, but all images must be available to the public.

Editorial photography that aims to tell a story or portray a concept by engaging an audience not with the sole motive of selling, but rather expressing. Most commonly found in magazines, newspapers, editorial features, and journalism both in analog and digital forms.

Photography created by photographers in the early stages of their careers who demonstrate exceptional skills and bring a creative idea to life.

Images must have been commissioned or licensed for the purpose of selling products and services.

You will need to prove that you’ve been in the industry for 2 years or less to be eligible for this subcategory

Commercial photography that brings a creative idea to life, where the output exceeds expectations set by a low budget. Includes pro bono work.

You will need to state the production budget and justify your reasons for entering here.

If the work was done pro bono, you will need to state the total spend.

Commercial photography that involves the use of AI or other technologies.