Pharma

Branding created for pharmaceutical organisations, products, services and campaigns. Includes new branding schemes, brand refreshes and system elements that are redefining the visual language of health.

Campaigns must have been commercially released and launched, significantly changed or updated, between 1 January 2024 and 15 April 2026.

Film advertising for pharmaceutical organisations, products, services and campaigns. For example, awareness campaigns, public service announcements or promotions.

Audio communications from pharmaceutical brands created for radio, podcasts, streaming platforms, gaming platforms and the metaverse.

Digital communications on the subject of conditions and diseases that require a prescription or doctors recommendation. For example, awareness campaigns, public service announcements or promotions across mobile, social media and promotional sites.

Digital products, services and experiences designed to improve, relieve or treat a particular medical condition and/or its symptoms.

Branded or brand-funded experiences that leverage the power of gaming and virtual worlds to raise awareness of pharmaceutical products, services and information.

Cel, stop-motion or computer animations created for pharmaceutical brands or organisations. For example, awareness campaigns, public service announcements or promotions.

All print and publications around prescription medicines, products or pharmaceuticals. For example, leaflets, flyers, posters and outdoor advertisting.

Products that require a prescription that are designed to improve, relieve or treat a particular medical condition and/or its symptoms.

Experience-led pharmaceutical brand activations that target businesses and/or consumers. May take place in the physical world, the virtual world or a combination of both.

PR ideas and campaigns for pharmaceutical brands or organisations, designed to launch treatments, raise disease awareness, or engage healthcare professionals. For example, product introductions, scientific communications or access-to-medicine initiatives.

Pharmaceutical campaigns that address the treatment, prevention, or management of animal health conditions. Work may be directed at veterinary professionals, farmers, or pet owners, and should demonstrate how creative communication was used to support clinical outcomes, responsible care, or uptake of veterinary medicines and services.

Pharmaceutical communications that target a specific audience. Includes awareness campaigns, public service announcements and promotions designed to elicit a direct action or behavior from the viewer.

Innovative campaign communications, designs and initiatives that push the boundaries of their medium. For example, the use of new materials, immersive technologies or virtual placements that change the user experience.

Pharma campaign communications, designs and initiatives that involve the use of AI or other technologies.