Packaging Design

New packaging for existing products, where the packaging has run for a limited length of time or across a limited range of products and implies exclusivity.

Packaging designed to be produced in small quantities, but not as a limited edition.

As a guide, small batch production should be less than 2,000 units. Limited edition packaging should be entered into the Limited Edition subcategory.

Packaging design for slow-moving consumer products, electronics and mainstream consumer items. Includes appliances, furniture and computer equipment.

Packaging for fast-moving consumer goods should be entered into the FMCG subcategory. Work will not be eligible in both subcategories.

Packaging for everyday consumer products that are sold quickly and produced by both small and big brands. Includes packaging for foods, beverages, toiletries, cosmetics, household cleaning, over-the counter medicines, food supplements and other consumable essentials. Does not include speciality products which have lower sales and higher carrying charges.

Packaging for slow-moving consumer goods should be entered into the Consumer subcategory. Work will not be eligible in both subcategories.

The design of labels, stickers and self-adhesives as part of a product's packaging.

Packaging materials that support a brand's proposition and sustainability goals. For example, zero-waste solutions or the application of antimicrobial technology.

A fourth judging criteria applies to this subcategory: Is it responsible?

Packaging that has been designed, or redesigned, to eliminate the use of plastic. Includes the removal of plastic from labels, inks and glue.

As a minimum, the packaging must be 99% plastic free.

Packaging that was distributed as part of a promotional event, stunt or marketing campaign. Typically a limited production run, not commercially available, with no barcode or sales identifier.

The form and shape of a piece of packaging, with a focus on functionality. Includes structural elements designed for inclusivity.

Packaging designed to fit within a circular system, where an upstream innovation approach has been applied to prevent waste. Where packaging has been significantly reduced and/or redesigned to be reusable, returnable, recyclable or compostable.

A fourth judging criteria applies to this subcategory: Is the design circular?

Rebrand of an existing product or range of products.

The design of magazines and newspapers, or elements of them, that involves the use of AI or other technologies.