New Brand Identity

Sanlian Humanistic Vernacular Season, Another Design

D&AD Awards 2026 is now open for entries.

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Overview

The design of a new branding scheme, inclusive of logos. This includes the design of sub-brand identities for new products, services, innovations or initiatives by existing brands, as well as identities for new brands. This also includes channel branding, entertainment, and motion-led branding schemes. Work cannot be entered into both New Brand Identity and Brand Identity Refresh.

Entries in this category must have been commercially released and launched, significantly changed or updated between 1 January 2024 and 15 April 2026.

Subcategories

  • 2201 - Enterprise 50,000+

  • 2202 - Enterprise 1000+

  • 2203 - Enterprise 250-1000

  • 2204 - Enterprise 10-249

  • 2205 - Enterprise <10

  • 2206 - B2B

  • 2207- Nonprofit

  • 2208- Self Promotion

  • 2209 - Campaign

  • 2210 - Logos

  • 2211 - Sonic Branding

  • 2212 - Use of AI & Technology

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