Films created to promote a song, EP or album and the crafts used to produce them.
Subcategories
5301 - Animated
Music videos centred around the use of cel, stop-motion or computer animation.
5302 - Art Direction
Art Direction for music videos, this includes creating and curating visual elements that contribute to the overall aesthetic and storytelling of the video.
5303 - Choreography
Music videos where movement and dance play a central creative role. Recognises the craft of choreographed performance - from large-scale routines to intimate movement direction - that elevates the storytelling, emotion and visual impact of the piece.
5304 - Cinematography
Cinematography for music videos.
5305 - Concept
Music videos centered around a distinctive conceptual idea rather than a structured storyline or plot.
5306 - Direction
Direction for music videos.
5307 - Editing
Editing for music videos.
5308 - Emerging Talent
Music videos created by directors in the early stages of their careers who demonstrate exceptional skills and creativity in music videos.
You will need to prove that you’ve been in the industry for 2 years or less to be eligible for this subcategory.
5309 - Narrative
Music videos centered around a structured storyline or plot.
5310 - Performance
Music videos centered around an artist or band performance. Includes live performances and audience reactions.
5311 - Visual Effects
CGI or other digital techniques used to generate, modify or enhance visual in music videos.
5312 - Interactive
Music videos that prompt interaction from the viewer.
5313 - Innovation
Music videos that creatively and innovatively push the boundaries of the medium through technology, and/or the use of media.
5314 - Use of AI & Technology
Music videos involve the use of AI or other technologies.