Media

Media-first ideas for targeted direct response campaigns that use mail, email, telephone marketing or other methods that enable direct communication with the customer.

Media-first ideas created for entertainment. Includes gaming platforms, apps, video sharing channels and music videos.

Media-first ideas in the form of virtual and physical events or stunts. Includes exhibitions, installations, festivals, product launches, sports tournaments, art performances and concerts, either pre-existing or specially created.

Media-first ideas designed for film. Advertising placements include online platforms such as social media and VOD, TV, cinemas and other screens.

Media-first ideas that encourage and enable users to interact or respond to a brand’s activities. Includes dual screening apps, audio or visual recognition, interactive kiosks and use of extended reality technologies such AR, VR or MR.

Media-first ideas specifically designed to be accessed on mobile devices. Includes the use of augmented reality location-specific technology and apps.

Media-first ideas hosted in the press, such as advertorials, adverts or inserts; and out-of-home advertising for example, on existing, free format, or interactive poster sites.

Media-first ideas created for use on audio platforms such as radio, podcast channels and streaming services. Includes live broadcast, online or on-demand content.

Campaigns centred around e-commerce, in-store marketing such as digital signage and point-of-sale, pop-up shops, online retail sites and fully integrated virtual stores.

Media-first ideas designed for social platforms. Includes paid-for, owned and earned media ideas that exploit the social and community aspects of digital networks and user-generated content.

Media activity that uses creators or influencers – those with niche audiences or over 1,000 followers, to increase engagement and target specific markets.

Media activity that uses popular social media influencers or celebrities, usually with a following of 100,000+, to increase engagement and target specific markets.

Media-first ideas that rely on the creative use of sponsor placement, where the collaboration between sponsor and project is key to the campaign’s success.

Media-first strategies and ideas that involve the use of AI or other technologies.