Luxury

Experience-led brand activations for luxury brands that target businesses and consumers. May take place in the physical world, the virtual world or a combination of both.

Creative commerce ideas that inspire and enhance the exchange of luxury goods and services. Includes consumer and B2B transactions. Includes both e-commerce and retail commerce.

Branding created for luxury brands. Includes new branding schemes, brand refreshes and system elements.

Campaigns must have been commercially released and launched, significantly changed or updated between 1 January 2024 and 15 April 2026.

Film and motion for luxury brands across all platforms. Includes social, TV/VOD and cinema commercials for B2B and B2C and product-based films.

Luxury brand communications designed for social platforms. Includes the use of creators, influencers, and celebrities as brand ambassadors.

Digital marketing campaigns and communications for luxury brands that primarily make use of technology, data and digital platforms.

Innovative design for luxury brand packaging. All work entered must have been commercially sold with a barcode or sales identifier. Any non-English language on the packaging needs to come with a translation.

Digital and printed editorial publications or elements of them for luxury brands.

Commercial photography used in projects for luxury brands.

Images must have been commissioned or licensed for the purpose of selling products and services.

The design of physical spaces and signography for luxury brands, including pop-ups and digitally-driven stores. Includes retail, visual merchandising, window displays, legacy experiences, runway shows, exhibitions, parties and events.

Products and campaign communications that demonstrate luxury brands' commitment to social and environmental concerns.

Design and creative communication campaigns for luxury brands that involves the use of AI or other technologies.