Health & Wellbeing

Branding created for organisations, products, services and campaigns on the subject of healthcare and wellbeing or for healthcare or wellbeing brands. Includes new branding schemes, brand refreshes and system elements that are redefining the visual language of health.

Campaigns must have been commercially released and launched, significantly changed or updated, between 1 January 2024 and 15 April 2026.

Film advertising for healthcare and wellbeing. For example, awareness campaigns on the subject of healthcare and wellbeing, public service announcements or promotions.

Audio communications on the subject of healthcare and wellbeing, or for healthcare and wellbeing brands created for radio, podcasts, streaming platforms, gaming platforms and the metaverse.

Digital communications created for healthcare and wellbeing brands or organisations, or on the subject of healthcare and wellbeing. For example, awareness campaigns, public service announcements or promotions across mobile, social media and promotional sites.

Digital products, services and experiences designed to improve the health and wellbeing of the user. For example, assisted living technology, applications that support a healthy lifestyle and digital platforms that boost mental health and resilience.

Branded or brand-funded experiences that leverage the power of gaming and virtual worlds to stimulate health and wellbeing and raise awareness of health and wellbeing products, services and information. May have incidental or secondary health benefits.

Cel, stop-motion or computer animations created for healthcare and wellbeing brands or organisations, or on the subject of healthcare and wellbeing. For example awareness campaigns on the subject of healthcare and wellbeing, public service announcements or promotions.

All print and publications around health and wellbeing. For example, leaflets, flyers, posters and outdoor advertising.

Consumer and commercial products designed to improve health and wellbeing. Includes personal care items, assisted living products, medical devices and technology that facilitates healthy lifestyle.

Experience-led health and wellbeing brand activations that target businesses and consumers. May take place in the physical world, the virtual world or a combination of both.

PR ideas and campaigns for healthcare and wellbeing brands or organisations, designed to raise awareness, encourage behaviour change, or engage patients and communities. For example, advocacy campaigns, stigma-breaking initiatives or wellness programmes.

Campaigns focused on the health, wellbeing, and care of animals, whether companion animals or livestock. Work may target pet owners, veterinarians, or the broader animal care ecosystem, and should demonstrate how creative communication was used to drive awareness, education, or behavioural change.

Health and wellbeing communications that target a specific audience. Includes awareness campaigns, public service announcements and promotions that elicit a direct response or behavior from the consumer.

Innovative campaign communications, designs and initiatives that push the boundaries of their medium. For example, the use of new materials, immersive technologies or virtual placements that change how a consumer experiences a campaign.

Health and wellbeing campaign communications, designs and initiatives that involve the use of AI or other technologies.