Health & Wellbeing

Branding created for organisations, products, services and campaigns on the subject of healthcare and wellbeing or for healthcare or wellbeing brands. Includes new branding schemes, brand refreshes and system elements that are redefining the visual language of health.

Campaigns must have been commercially released and launched, significantly changed or updated between 1 January 2025 and 21 April 2027.

Film advertising for healthcare and wellbeing. For example, awareness campaigns on the subject of healthcare and wellbeing, public service announcements or promotions.

Audio communications on the subject of healthcare and wellbeing, or for healthcare and wellbeing brands created for radio, podcasts, streaming platforms, gaming platforms and the metaverse.

Digital communications created for healthcare and wellbeing brands or organisations, or on the subject of healthcare and wellbeing. For example, awareness campaigns, public service announcements or promotions across mobile, social media and promotional sites.

Digital products, platforms and services designed to improve health and wellbeing. Includes websites, applications, software and digital tools that support healthcare delivery, healthier lifestyles or improved wellbeing.

Branded or brand-funded experiences that leverage the power of gaming and virtual worlds to stimulate health and wellbeing and raise awareness of health and wellbeing products, services and information. May have incidental or secondary health benefits.

Cel, stop-motion or computer animations created for healthcare and wellbeing brands or organisations, or on the subject of healthcare and wellbeing. For example awareness campaigns on the subject of healthcare and wellbeing, public service announcements or promotions.

Printed communications and publications designed to promote health and wellbeing. Includes books, magazines, brochures, leaflets, flyers, posters, and both printed and digital OOH advertising.

Physical consumer and commercial products designed to improve health and wellbeing. Includes consumer healthcare products, personal care items, medical devices, wearables and assistive technologies.

Experience-led health and wellbeing brand activations that target businesses and consumers. May take place in the physical world, the virtual world or a combination of both.

PR ideas and campaigns for healthcare and wellbeing brands or organisations, designed to raise awareness, encourage behaviour change, or engage patients and communities. For example, advocacy campaigns, stigma-breaking initiatives or wellness programmes.

Campaigns focused on the health, wellbeing, and care of animals, whether companion animals, wildlife, or livestock. Work may target pet owners, veterinarians, or the broader animal care ecosystem, and should demonstrate how creative communication was used to drive awareness, education, or behavioural change.

Health and wellbeing communications that target a specific audience. Includes awareness campaigns, public service announcements and promotions that elicit a direct response or behavior from the consumer.

Innovative campaign communications, designs and initiatives that push the boundaries of their medium. For example, the use of new materials, immersive technologies or virtual placements that change how a consumer experiences a campaign.

Health and wellbeing campaign communications, designs and initiatives that involve the use of AI or other technologies.