Digital Experience Design

Design that bridges the divide between physical and digital products or services, beyond web and mobile. For example, digital design for connected consumer products such as home devices, sensors and wearable tech. Includes the design of experiences that blend physical and digital worlds.

Digital products, services and experiences that are designed to be accessible to everyone, regardless of the user’s age, ability and circumstance.

Digital design across an existing product, platform or operating system that has undergone continual updates.

Changes must have taken place between 1 January 2023 and 15 April 2026. Please include evidence of their effects over time.

Digital touchpoints, tools and services that deliver seamless, end-to-end solutions for users. Includes omnichannel experiences with physical touchpoints. Judges will look at how the entry addresses the entire user journey. Examples include superapps, banking apps, healthcare platforms, product builders, retail ecosystems, mobility services and civic tools.

Digital design ideas where original intellectual property is central to the work. This includes proprietary platforms, custom-built tools, patented technologies, or brand-owned digital assets that demonstrate innovation, distinctiveness and long-term value.

The visual design of websites, apps, games, and digital interfaces for consumer products and electronics. Includes UI design, navigation, responsiveness, and layout of services, tools and software.

The digital representation of data, where the design makes the data engaging and interactive.

Motion design for user interfaces that use transitions and dynamic elements to enhance the user experience of a digital interface.

The use of data in digital design to deliver a personalised experience for the user. Includes experiences powered by machine learning.

The design of digital products, services and experiences that involves the use of AI or other technologies.