Cultural Influence

Creative ideas that redefine how fans, teams, or communities experience sport and esports, creating cultural moments with lasting relevance.

Branded collaborations, music videos, or live formats that influence music and performance, shaping wider cultural conversations.

Work originating with creators, influencers, or communities where shared ownership and participation drive cultural resonance and impact.

Creative projects in fashion, beauty, or lifestyle that set or influence cultural trends, shaping identity, taste, and behaviours.

Games, immersive formats, or interactive storytelling that create cultural impact or redefine how communities participate and connect.

Creative projects in health that shift cultural attitudes, break stigma, or spark new conversations around physical and mental health and wellbeing. Includes public health campaigns, brand or community initiatives, and collaborations in areas such as mental health, sexual health, fitness, and healthcare access that move beyond awareness to influence cultural behaviours and beliefs.

Creative collaborations and partnerships that shift narratives, spark participation, and leave a lasting cultural impact beyond the immediate campaign.

Creative projects that use AI or emerging technologies to shape culture, spark participation, or redefine how people create, connect, and experience the world. Includes generative AI collaborations, AR and VR experiences, interactive tools, algorithmic storytelling, and tech-driven community platforms and products that influence cultural conversations.