Brand Transformation

Brand transformation work created for enterprises – including brands and corporations – with 1000 employees or more.

Brand transformation work created for enterprises – including brands and corporations – with between 250–1000 employees.

Brand transformation work created for enterprises with between 10 and 249 employees.

Brand transformation work created for enterprises with fewer than 10 employees.

Work that redefines a brand’s purpose, positioning, or market narrative to drive business growth and cultural relevance.

Initiatives that reposition a brand around a social, cultural, or environmental purpose, creating meaningful impact.

Campaigns, designs or initiatives that consistently engage audiences across channels as part of a brand transformation strategy.

This category recognises brand-side and agency teams for their sustained creative excellence and consistent quality across multiple projects or campaigns.

Work that enhances how customers interact with a brand across digital, physical, and experiential touchpoints.

Innovative use of AI and/or technologies to transform brand strategy, experience, or operations.