Brand Identity Refresh

Price packs, Serviceplan Germany

D&AD Awards 2026 is now open for entries.

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Overview

The redesign of a brand identity, inclusive of logos. This includes refreshed designs of sub-brand identities for existing products, services, innovations or initiatives. This also includes channel branding, entertainment, and motion-led branding schemes. Work cannot be entered into both New Brand Identity and Brand Identity Refresh.

Entries in this category must have been commercially released and launched, significantly changed or updated between 1 January 2024 and 15 April 2026.

Subcategories

  • 2001 - Enterprise 50,000+

  • 2002 - Enterprise 1000+

  • 2003 - Enterprise 250-1000

  • 2004 - Enterprise 10-249

  • 2005 - Enterprise <10

  • 2006 - B2B

  • 2007 - Nonprofit

  • 2008 - Self Promotion

  • 2009 - Campaign

  • 2010 - Logos

  • 2011 - Sonic Branding

  • 2012 - Use of AI & technology

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