Animation

Animation that involves creating or manipulating objects in a digital computer environment with a 3D finish. Typically for work that uses 3D software to create animation, using keyframes, motion capture or virtual reality drawing, for example.

Animation that involves creating or manipulating physical objects by hand, typically using traditional, time-intensive techniques. For example cel animation, pen/ink on paper, stop motion, paint-on-glass, or claymation. These can include both 2D and 3D outcomes.

Animation of characters, character models, avatars or creatures that are central to an idea.

Animation that crosses more than one medium, for example live-action animated films and puppetry. Includes hybrid formats such as live action with animation, collage, rotoscoping, puppetry combined with other media, and mixes of 2D, 3D, and physical elements.

Puppet animation, whereby puppet figures are animated frame-by-frame, should be submitted into the Traditional subcategory.

Stylised animation that focuses on the movement of 2D or 3D design elements. Includes typographic animation, animated illustration, and motion graphics that use photoreal textures, lighting, and rendering. Typically used to enhance communication through dynamic design.

Animated title sequences created for TV, film, streaming platforms, video games or other screen-based media.

Work that brings a creative idea to life, where the output exceeds expectations set by a low budget. Includes pro bono work.

You will need to state the production budget and justify your reasons for entering here.

If the work was done pro bono, you will need to state the total spend.

Animation that involves the use of AI or other emerging technologies, for example, in automations or to generate backgrounds and environments.