D&AD New Blood Awards 2024

Kick start your career in advertising and design with an award for students, graduates, and aspiring creatives.

The entry deadline has now passed and the 2024 winning work can be viewed below. Pencil levels will be announced at the New Blood Awards 2024 ceremony taking place on Thursday, 4 July.

However, there's still time to enter The Portfolios.

Winners
The Portfolios
Online course

Real briefs, set by real clients, judged by the industry's top creatives

New Blood Awards is open to advertising, design, digital and marketing students, recent graduates and emerging creatives worldwide. It's your opportunity to land a job in the creative industry by getting a head start while you're still at university or gaining the exposure you need to kick start your creative career.

Questions about your brief?

Please note: The brands who participate in New Blood Awards generously supply information about their brand in order to help you answer their brief. Please be careful how you use this information. If you have questions, get in touch with newblood@dandad.org in the first instance. Please avoid using brand's community and online spaces to enquire about the brief.

New Blood: The Portfolios

The Portfolios competition recognises excellent portfolio websites across a number of disciplines including Advertising, Animation, Illustration, Graphic Design, Digital.

Deadline to enter: 5 June 2024, 5pm BST

See who's picking up a Pencil at the ceremony

Pencil levels coming soon

All will be revealed at the New Blood Awards Ceremony on 4 July 2024.

Key dates

- October 2023 — D&AD New Blood briefs launch
  
  D&AD New Blood briefs launch
- Top brands issue real world briefs
- January 2024 — Entry site opens
  
  Entry site opens
- Enter your response to the brief
- 20 March 2024 — Entry deadline
  
  Entry deadline
- Enter your work by 5pm GMT
- April–May 2024 — New Blood judging
  
  New Blood judging
- Judges decide on Pencils
- Late May 2024 — Winners revealed
  
  Winners revealed
- Winners will be announced without Pencil levels
- July 2024 — D&AD New Blood Ceremony
  
  D&AD New Blood Ceremony
- Pencil levels revealed at the ceremony
- July 2024 — New Blood Festival
  
  New Blood Festival
- Bringing industry and new creative talent face to face
- Late July — New Blood Academy
  
  New Blood Academy
- Helping selected awarded creatives hit the ground running with a ready-made network of contacts, collaborators, mentors and more

Everything you need to know

Explore more

D&AD New Blood Academy

New Blood Academy is an intensive training programme fuelling the trajectory of hot new talent into the creative industry, in the space of just two weeks.

Learn more

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Real clients, real briefs, real experience

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Get in touch

New Blood Team

+44 (0) 207 840 1111
Contact D&AD New Blood

Partnerships Team

+44 (0) 207 840 1129
Contact Sammi

Quick Links

New Blood Festival
New Blood Academy

Meet the creatives who will be judging your work

See judges

21GRAMS

Jury President

India Pearce
See judges

Adobe

Jury President

Rohil Borole
See judges

Airbnb

Jury President

Laura Cortes
See judges

Bumble

Jury President

Sarah Lefkowith
See judges

Coca-Cola

Jury President

Sachini Imbuldeniya
See judges

Dirt is Good

Jury President

Nkgabiseng Motau
See judges

Durex & Design Bridge & Partners

Jury President

Pedro Rosa
See judges

Fossil Fuel Non-Proliferation Treaty

Jury President

Mitsuko Sato
See judges

giffgaff

Jury President

Chomoi Picho-Owiny
See judges

Google Fonts & The Typographic Circle

Jury President

Gustavo Greco
See judges

HSBC

Jury President

Pedro Americo
See judges

IMAX

Jury President

Hsu-Ying Fullick
See judges

Kraft Mac & Cheese

Jury President

João Caetano
See judges

Nando's & NCA

Jury President

Nimo Awil
See judges

O2 & Serviceplan

Jury President TBC
See judges

Sky

Jury President

Fura Johannesdottir
See judges

Twister & 1HQ Netherlands

Jury President

Frederico Roberto
See judges

Universal Music

Jury President

Rebecca Brooker
Read Bio

White Pencil

Jury President

Kwame Taylor-Hayford