Storytelling

Storytelling has been around as long as the human race. Gather round as we explore some of the great storytellers and stories of the modern communications world and uncover some of the secrets of the craft for you. Once upon a time...

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The Story Works

Stories recommended and deconstructed for you by 26 great writers. Vital reading and learning for all storytellers, readers and listeners. In partnership with 26.

From the Archive

Great stories are all around us in the design and advertising world. Here's some examples that passed the D&AD test and won.

  • Cameraphone
    • Cameraphone
    • Agency: Leo Burnett London
    • Client: Department for Transport

    Yellow Pencil

    View Cameraphone

  • Getting Dressed
    • Getting Dressed
    • Agency: Bartle Bogle Hegarty
    • Client: Lever Fabergé

    Yellow Pencil

    View Getting Dressed

  • The Wilderness Downtown
    • The Wilderness Downtown
    • Agency: @radical.media
    • Client: Google Creative Lab

    Black Pencil

    View The Wilderness Downtown

  • Closet
    • Closet
    • Agency: BETC Euro RSCG
    • Client: CANAL+

    Yellow Pencil

    View Closet

  • We Choose the Moon
    • We Choose the Moon
    • Agency: The Martin Agency
    • Client: The John F. Kennedy Presidential Library & Museum

    Yellow Pencil

    View We Choose the Moon

  • Wi-Fiction
    • Wi-Fiction
    • Agency: JWT Melbourne
    • Client: Melbourne Writers Festival

    Yellow Pencil

    View Wi-Fiction

Features and Opinion

Storytelling is an important skill for creatives, but now technology allows everyone to be a storyteller. We explore the craft and the way it is changing.

Watch & Listen

Case Studies

Creativity that works because of its great storytelling