Case Study: Always #LikeAGirl
Always needed a way to appeal to a next generation of consumers in the face of growing competition from rivals that were gaining traction with Millennial girls via social media. The award-winning response was the Always #LikeAGirl campaign, that turned a phrase that had become an insult into an empowering message.
Together Leo Burnett Chicago, Holler and Always scooped up a D&AD Black Pencil 2015 Award for their #LikeAGirl campaign.
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