Real briefs, set by real clients, judged by top creatives

This is your chance to address a real life challenge for a top, international brand. You can work alone, or as part of a team.

Your ideas will be seen and judged by the representatives of the brand, along with a panel of top creatives from around the world.

Whether you’re a copywriter or photographer, a digital specialist, product designer or something in-between - there’s a brief for you.

Entry to the awards is open to anyone in full or part-time education; recent graduates who finished their course within the past two years; anyone under the age of 24.

Why Enter?

So what do you get if you win?

  • In Book

    All In Book winners receive:

    • Your name in D&AD14, the D&AD Annual, alongside the Professional Awards winners
    • A year’s free D&AD Membership*
    • Use of the D&AD Pencil Mark on your portfolio, blog, etc.
    • Your portfolio on the D&AD website.
    • Your winning work featured on the D&AD website and promoted to our network. 
    • A D&AD New Blood Awards Certificate.

    * Not including a copy of D&AD14

  • Nomination

    Nomination winners get everything as In Book winners, plus:

    • An invitation to the New Blood Awards Ceremony.
    • An invitation to apply for the New Blood Academy. Three month paid placements will be up for grabs in agencies within the WPP network.
  • New Blood Yellow Pencil

    If you're awarded a New Blood Yellow Pencil you'll receive everything as Nomination winners, plus:

    • Your work featured in D&AD14 alongside the Professional Awards winners.
    • A copy of D&AD14.
    • And of course, the coveted New Blood Yellow Pencil.
  • New Blood White Pencil

    Winners of the New Blood White Pencil will receive the same as Yellow Pencil winners (but as you may have guessed, you'll get a White Pencil).

  • New Blood Black Pencil

    And finally, for the best of the best, the New Blood Black Pencil winners, it's all of the above (with a Yellow and / or White Pencil), plus:

    • £2,000 prize money shared between the winners.
    • The New Blood Black Pencil.
  • Additional Prizes

    Additional prizes are on offer for select briefs. Watch out for updates on the brief pages.

The 2014 Briefs