Real briefs, set by real clients, judged by top creatives

This is your chance to address a real life challenge for a top, international brand. You can work alone, or as part of a team.

Your ideas will be seen and judged by the representatives of the brand, along with a panel of top creatives from around the world.

Whether you’re a copywriter or photographer, a digital specialist, product designer or something in-between - there’s a brief for you.

Entry to the awards is open to anyone in full or part-time education; recent graduates who finished their course within the past two years; anyone under the age of 24.

The entry deadline for the 2014 briefs has now passed, but the 2015 briefs will be available later in the year.

Why Enter?

So what do you get if you win?

  • In Book

    All In Book winners receive:

    • Your name in D&AD14, the D&AD Annual, alongside the Professional Awards winners
    • An exclusive discount on D&AD14 when it launches in September
    • Use of the D&AD Pencil Mark on your portfolio, blog, etc.
    • Your portfolio on the D&AD website.
    • Your winning work featured on the D&AD website and promoted to our network. 
    • A D&AD New Blood Awards Certificate.


  • Nomination

    Nomination winners get everything as In Book winners, plus:

    • An invitation to the New Blood Awards Ceremony.
    • An invitation to apply for the New Blood Academy. Three month paid placements will be up for grabs in agencies within the WPP network.
    • Your own WeTransfer+ account – for life
  • New Blood Yellow Pencil

    If you're awarded a New Blood Yellow Pencil you'll receive everything as Nomination winners, plus:

    • Your work featured in D&AD14 alongside the Professional Awards winners.
    • A copy of D&AD14.
    • And of course, the coveted New Blood Yellow Pencil.
  • New Blood White Pencil

    Winners of the New Blood White Pencil will receive the same as Yellow Pencil winners (but as you may have guessed, you'll get a White Pencil).

  • New Blood Black Pencil

    And finally, for the best of the best, the New Blood Black Pencil winners, it's all of the above (with a Yellow and / or White Pencil), plus:

    • £2,000 prize money shared between the winners.
    • The New Blood Black Pencil.
  • Travel Fund

    WeTransfer+ help people send files all around the world – and now they’re helping send you to the Ceremony by partnering with us to provide a £15,000 Travel Fund. 

    Please note that we are no longer accepting new applications for the Travel Fund. If you’ve been allocated a share, there are two steps to complete in order to claim it. Download all the information you need here.


  • Pencil Marks
    If you're a New Blood Awards winner, you're entitled to use a D&AD Pencil Mark to show the world how great you are. Put it on your portfolio & CV, your blog, and even set it as your desktop background so you get a warm winning glow every time you switch on.
    You can download the relevant Mark for your award here.

The 2014 Winners