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Real briefs, set by real clients, judged by top creatives

This is your chance to address a real life challenge for a top, international brand. You can work alone, or as part of a team.

Your ideas will be seen and judged by the representatives of the brand, along with a panel of top creatives from around the world.

Entry to the awards is open to anyone in full or part-time education; recent graduates who finished their course within the past two years; anyone 23 or under. 

The New Blood Awards briefs are the best in the business. As usual, we've worked with rea industry experts and top-notch brands to curate a suite of briefs covering a wide range of creative disciplines. Whether you’re a copywriter or photographer, a digital specialist, product designer or something in-between - there’s a brief for you.

The deadline to enter the 2015 New Blood Awards has now passed. You can still check out the 2015 briefs below.

The 2015 Briefs

2015 Judges

Why Enter?

So what do you get if you win?

  • New Blood Wood Pencil
    The judges’ shortlist of the best work submitted for each brief. 
    Everyone who wins Wood or above will get an invite to the Ceremony, and even better, a chance to apply for a place on the 2015 New Blood Academy. Plus, they'll have their name set down in print in the D&AD Annual, alongside the Professional Awards winners. And each winning team will get to take home their very own New Blood Wood Pencil trophy.
  • New Blood Graphite Pencil
    Awarded to work that rises above Wood Pencil standard and has the potential to win a New Blood Yellow Pencil. 
    Winners get everything that Wood Pencil winners do – except of course the trophy the team take home is the New Blood Graphite Pencil
  • New Blood Yellow Pencil
    Work that is outstanding, excelling across all judging criteria and potentially causing a pang of jealousy.
    Winners will be presented with their New Blood Yellow Pencils on stage at the Ceremony in July. And their winning work will be featured in the D&AD Annual, alongside the Professional Awards winners.
  • New Blood White Pencil
    Outstanding work in response to any of the briefs, that uses the power of creativity to do good in the world.
    Winners get the same benefits as with a New Blood Yellow Pencil, but get presented with a White Pencil trophy instead.
  • New Blood Black Pencil
    The best of the best, the ultimate award for new creatives.
    As well as all the Yellow Pencil benefits, there's a £2000 prize fund shared between New Blood Black Pencil winners.
  • Pencil Marks
    If you're a New Blood Awards winner, you're entitled to use a D&AD Pencil Mark to show the world how great you are. Put it on your portfolio and CV, your blog, and even set it as your desktop background so you get a warm winning glow every time you switch on.
    You can download the relevant Mark for your award here.


  • Who can enter?

    All of the briefs are open to:

    - Anyone aged between 18 and 23.
    - Students of any age. 
    - Recent graduates of any age. 

    It doesn't matter where in the world you are – if you fit one of the descriptions above, you can enter.

    Take a look at the full FAQs for more information on eligibility and teams. 

  • What can I enter?

    You can’t enter work you’ve done already – all New Blood Awards entries have to be a response to your selected briefs.

    You can respond to as many briefs as you like. You can also submit more than one response per brief – you’ll just need to create a separate entry for each response. So you’re free to enter as many times as you have ideas.

    The brief and brief pack will tell you everything you need to know about what to submit.

  • How much does it cost?

    The cost per entry is £20. For D&AD Full Members and Education Network Members, it's only £15.

    The price is per entry, not per person.

  • How do I enter?

    The first step is to register.

    The deadline to enter for 2015 has now passed. We'll release the briefs for next year this autumn, so stay in touch.

  • Any more questions?

    Take a look at the full FAQs here. We'll update them regularly with more information.
    If you've got a question that's not covered, Contact us

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