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The D&AD New Blood Awards: 17 mind-blowing real world briefs just waiting for your creative magic. As usual, all are set by killer clients and judged by the top superstar creatives of your dreams.

But why put yourself through the sleepless nights, nail biting tension and gruelling pace of solving these top-notch challenges? Winning truly marks you out as one of the best. 

It all starts with a Pencil. Simple.

It All Starts With A Pencil

New Blood Briefing

You've got the briefs. But what now? Well, right here is a good place to start. Check out tips, exercises and inside scoops on how to get your hands on a New Blood Pencil in this year's awards. 

New Blood Awards Judges

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So What do you get if you Win?

  • New Blood Wood Pencil
    The judges’ shortlist of the best work submitted for each brief. 
    Everyone who wins Wood or above will get an invite to the Ceremony, and even better, a chance to apply for a place on the 2015 New Blood Academy. Plus, they'll have their name set down in print in the D&AD Annual, alongside the Professional Awards winners. And each winning team will get to take home their very own New Blood Wood Pencil trophy.
  • New Blood Graphite Pencil
    Awarded to work that rises above Wood Pencil standard and has the potential to win a New Blood Yellow Pencil. 
    Winners get everything that Wood Pencil winners do – except of course the trophy the team take home is the New Blood Graphite Pencil
  • New Blood Yellow Pencil
    Work that is outstanding, excelling across all judging criteria and potentially causing a pang of jealousy.
    Winners will be presented with their New Blood Yellow Pencils on stage at the Ceremony in July. And their winning work will be featured in the D&AD Annual, alongside the Professional Awards winners.
  • New Blood White Pencil
    Outstanding work in response to any of the briefs, that uses the power of creativity to do good in the world.
    Winners get the same benefits as with a New Blood Yellow Pencil, but get presented with a White Pencil trophy instead.
  • New Blood Black Pencil
    The best of the best, the ultimate award for new creatives.
    As well as all the Yellow Pencil benefits, there's a £2000 prize fund shared between New Blood Black Pencil winners.
  • Pencil Marks
    If you're a New Blood Awards winner, you're entitled to use a D&AD Pencil Mark to show the world how great you are. Put it on your portfolio and CV, your blog, and even set it as your desktop background so you get a warm winning glow every time you switch on.
    You can download the relevant Mark for your award here.

Get Entry to the Best Party in Town: the New Blood Awards Ceremony


  • Who can enter?

    All of the briefs are open to:

    - Anyone aged between 18 and 23.
    - Students of any age. 
    - Recent graduates of any age. 

    It doesn't matter where in the world you are – if you fit one of the descriptions above, you can enter. See our FAQs for the full outline.

  • What can I enter?

    You can’t enter work you’ve done already – all New Blood Awards entries have to be a response to your selected briefs.

    You can respond to as many briefs as you like. You can also submit more than one response per brief – you’ll just need to create a separate entry for each response. So you’re free to enter as many times as you have ideas.

    The brief and brief pack will tell you everything you need to know about what to submit.

  • How much does it cost?

    The cost per entry is £20. For D&AD Full Members and Education Network Members, it's only £15.

    The price is per entry, not per person.

  • How do I enter?

    The first step is to register.

  • Any more questions?

    If you've got a question that's not covered, check our FAQs page or contact us.

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