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Real briefs, set by real clients, judged by top creatives

Whether you’re a copywriter or photographer, a digital specialist, product designer or something in-between - there’s a brief for you.

So what makes them the best in the business? To start, each brief is set by real, top-notch brands and judged by first-rate creatives. Throw in the fact that winning a New Blood Pencil is an instant validation of your talent, unlocking doors to the industry, and you begin to see why they’re a cut above the rest.

Get up to speed with everything from the briefs themselves to the Pencil-winning responses, and all the Judging action in between. Just click below.

Why Enter?

So what do you get if you win?

  • New Blood Wood Pencil
    The judges’ shortlist of the best work submitted for each brief. 
    Everyone who wins Wood or above will get an invite to the Ceremony, and even better, a chance to apply for a place on the 2015 New Blood Academy. Plus, they'll have their name set down in print in the D&AD Annual, alongside the Professional Awards winners. And each winning team will get to take home their very own New Blood Wood Pencil trophy.
  • New Blood Graphite Pencil
    Awarded to work that rises above Wood Pencil standard and has the potential to win a New Blood Yellow Pencil. 
    Winners get everything that Wood Pencil winners do – except of course the trophy the team take home is the New Blood Graphite Pencil
  • New Blood Yellow Pencil
    Work that is outstanding, excelling across all judging criteria and potentially causing a pang of jealousy.
    Winners will be presented with their New Blood Yellow Pencils on stage at the Ceremony in July. And their winning work will be featured in the D&AD Annual, alongside the Professional Awards winners.
  • New Blood White Pencil
    Outstanding work in response to any of the briefs, that uses the power of creativity to do good in the world.
    Winners get the same benefits as with a New Blood Yellow Pencil, but get presented with a White Pencil trophy instead.
  • New Blood Black Pencil
    The best of the best, the ultimate award for new creatives.
    As well as all the Yellow Pencil benefits, there's a £2000 prize fund shared between New Blood Black Pencil winners.
  • Pencil Marks
    If you're a New Blood Awards winner, you're entitled to use a D&AD Pencil Mark to show the world how great you are. Put it on your portfolio and CV, your blog, and even set it as your desktop background so you get a warm winning glow every time you switch on.
    You can download the relevant Mark for your award here.

Go inside the best party in town; New Blood Awards Ceremony 2015.


  • Who can enter?

    All of the briefs are open to:

    - Anyone aged between 18 and 23.
    - Students of any age. 
    - Recent graduates of any age. 

    It doesn't matter where in the world you are – if you fit one of the descriptions above, you can enter.

    Take a look at the full FAQs for more information on eligibility and teams. 

  • What can I enter?

    You can’t enter work you’ve done already – all New Blood Awards entries have to be a response to your selected briefs.

    You can respond to as many briefs as you like. You can also submit more than one response per brief – you’ll just need to create a separate entry for each response. So you’re free to enter as many times as you have ideas.

    The brief and brief pack will tell you everything you need to know about what to submit.

  • How much does it cost?

    The cost per entry is £20. For D&AD Full Members and Education Network Members, it's only £15.

    The price is per entry, not per person.

  • How do I enter?

    The first step is to register.

    The deadline to enter for 2015 has now passed. We'll release the briefs for next year this autumn, so stay in touch.

  • Any more questions?

    Take a look at the full FAQs here. We'll update them regularly with more information.
    If you've got a question that's not covered, Contact us

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