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ali ali

ali ali

  • Egypt
  • Member since 2016

Ali Ali is a highly acclaimed commercials director from Cairo, Egypt and the co-founder of
Good People Films. He was recently named by The Gunn Report as one of the ten most
awarded directors in the world. And by AdWeek as ten of the most exciting directors in
2020.

He studied Computer Engineering at the American University in Cairo, but preferring storyboards to motherboards, Ali quickly abandoned a programming career to study Art
Direction at the Miami Ad School. From his humble beginnings as a junior art director
with D’Arcy Bucharest, Ali moved on to build an award winning career as both art director
and creative director for the likes of Leagas Delaney, JWT, Leo Burnett, and topping it off
as ECD of DDB Berlin.

His directorial debut, “Never Say No to Panda” won him a Silver Lions in Cannes, and
with over 90-million youtube views, has been named by the Guardian as “one of the most
watched viral campaigns of all time.” Eight years later, Ali has directed more than sixty
commercials for brands such as Diesel, Google, Coca-Cola, Budweiser and Amazon.

Amongst many other awards, Ali has won a Gold Lion in film for DU in 2014, a silver lion
for in film craft for the Du sequel in 2015, and just recently a gold lion in film for Diesel. He
was awarded the D&AD coveted yellow pencil for Best Direction in 2015.

Born in Cairo, but raised all over the world, his work it attentive to local realities,
combined with global storytelling and a quirky sense of humor. He is currently represented
by Sonny/MJZ in the UK, Markenfilm in Germany and Little Minx in the USA.

Contact ali.

D&AD Awards (15)

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