Jon Burkhart

Real-time Content Labs and Newsjacking Author strategist and copywriter who helps brands and agencies kick-start their real-time content creation efforts. Since 2012, he’s built ‘brand newsrooms’ for agencies in New York and London. Jon started the world’s first blog dedicated to real-time content marketing UrgentGenius.com in 2010. Three years later, Thames and Hudson published his book on the topic Newsjacking:The Urgent Genius of Real-time Advertising.
Jon has also provided content and video content strategy for two of YouTube’s Originals channels Copa90 and Fashtag. He’s worked with clients like Dove, Unilever, Samsung and Nissan in agencies like AKQA, Lean Mean Fighting Machine, Edelman and Cheil.
Previously, he worked with clients like Adidas, Sony and Philips develop real-time content as Social Media Creative Director at iris Worldwide from 2009 to 2012.