Susan Credle
“Great creative has to build meaningful brands for the long-term,” Susan says.
She did just that in reinventing the iconic M&M’s characters and turning Cingular Wireless from a start-up into a leader brand during her two decades at BBDO.
Since Susan joined Leo Burnett in the fall of 2009, she has led and inspired the creative teams behind legacy-respecting yet forward-looking campaigns like McDonald’s Happy Meal “Happy Tales,” Kellogg’s Special K “What Will You Gain When You Lose?” and Allstate’s “Mayhem.”
D&AD Awards (23)
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Recipeace
- White Pencil
- Leo Burnett Chicago
- Peace One Day
- White Pencil
- White Pencil
- 2012
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Social Savvy Burglar
- Integrated & Innovative Media
- Leo Burnett Chicago
- Allstate
- Integrated & Innovative Media
- Integrated
- 2015
-
Recipeace
- Graphic Design
- Leo Burnett Chicago
- Peace One Day
- Graphic Design
- Integrated Graphics
- 2013
-
Where the Wind Blows
- Book Design
- Leo Burnett Chicago
- Leo Burnett Worldwide
- Book Design
- Entire Books
- 2012
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Surreal Pricing
- Branding
- Leo Burnett Chicago
- Art Institute of Chicago
- Branding
- Brand Experience & Environments
- 2015
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Enjoy Your Privacy
- Art Direction
- Leo Burnett Chicago
- Norton
- Art Direction
- Art Direction for Digital Marketing
- 2014
-
Honor This: Totes / Thinking of You / Friend Request
- Writing for Advertising
- Leo Burnett Chicago
- Sprint
- Writing for Advertising
- Writing for TV & Cinema Advertising
- 2014
-
Recipeace
- Branding
- Leo Burnett Chicago
- Peace One Day
- Branding
- Branding Schemes/Small Business
- 2013
-
Gang Up For Good
- Digital Advertising
- Leo Burnett Chicago
- P&G
- Digital Advertising
- Use of Social Media
- 2013
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Recipeace Poster Campaign
- Graphic Design
- Leo Burnett Chicago
- Peace One Day
- Graphic Design
- Posters (Graphic Design)
- 2013
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New Shoes
- Radio Advertising
- Leo Burnett Chicago
- Fifth Third Bank
- Radio Advertising
- Radio Advertising 0-30 seconds
- 2013
-
Mayhem Wine Bottle
- Packaging Design
- Leo Burnett Chicago
- Allstate
- Packaging Design
- Packaging Design
- 2012
-
Black Market
- Branding
- Leo Burnett Chicago
- Symantec
- Branding
- Brand Expression in Moving Image
- 2011
-
Mayhem Campaign
- TV & Cinema Advertising
- Leo Burnett Chicago
- Allstate
- TV & Cinema Advertising
- TV Commercial Campaigns
- 2011
-
Teen Driver
- Writing for Advertising
- Leo Burnett Chicago
- Allstate
- Writing for Advertising
- Writing for Film Advertising
- 2011
-
Douglas Fir
- Writing for Advertising
- Leo Burnett Chicago
- Allstate
- Writing for Advertising
- Writing for Film Advertising
- 2011
-
Lawn Game
- Writing for Advertising
- Leo Burnett Chicago
- Allstate
- Writing for Advertising
- Writing for Film Advertising
- 2011
-
Flag
- Writing for Advertising
- Leo Burnett Chicago
- Allstate
- Writing for Advertising
- Writing for Film Advertising
- 2011
-
Mayhem Campaign
- Writing for Advertising
- Leo Burnett Chicago
- Allstate
- Writing for Advertising
- Writing for Film Advertising
- 2011
-
This Book is a Weapon
- Writing for Design
- Leo Burnett Chicago
- Symantec
- Writing for Design
- Writing for Design
- 2011
-
Scorsese
- TV & Cinema Crafts
- BBDO New York
- AT&T
- TV & Cinema Crafts
- Direction
- 2009
-
Scorsese
- Writing for Advertising
- BBDO New York
- AT&T
- Writing for Advertising
- TV & Cinema Advertising
- 2009
-
Butcher
- TV & Cinema Advertising
- BBDO New York
- AT&T
- TV & Cinema Advertising
- TV Commercials 21-40 seconds
- 2008
