Putting Tech to Work: How to Think Strategically about Creative Technology
Learn how to harness new technology and capture the hearts and minds of your audience.
Follow this masterclass to get an email the next time it's scheduled.
Demystify the tech of today - from AR, VR, mixed reality, the metaverse and more - and understand the creative potential of each and how to use it in the right way to engage your audience.
In the age of the attention economy, capturing precious moments of people’s time is an art form. But capturing minutes, or even hours, to engage them in an immersive experience takes creativity, audience understanding and a flair for using technology in the best possible way.
During this 3-hour Masterclass you’ll delve into the rich world of creative technology, and how - by having the right approach - you can use it to tell immersive stories, capture hearts and minds of your audience, and deepen engagement.
With a myriad of tech to choose from, this workshop will give you a framework to be able to approach any client or project through the lens of audience-first to create impactful, engaging experience. From AR, VR, the metaverse, the possibilities can seem endless and this creative Masterclass will help guide you to know what’s possible, what’s credible and how to avoid the common pitfalls.
Who it's for:
- Mid-weight designers and advertising/brand creatives interested in creating tech-forward creative work
- Strategists/producers keen to gain a deeper understanding of creative tech for advertising/marketing
By the end of this workshop you will:
- Understand how creative technology can create richer storytelling experiences for an audience
- Understand core experience design principles
- Gain a broad understanding of the current emerging and creative tech landscape
- Learn how to identify the creative potential of different technologies
- Learn how to evaluate the relevance of different technologies in relation to solving specific creative challenges
