POSTER-POSTCARD-POST IT
Award: Shortlist
Shortlist / Art Direction / Direct / 2022
Tencent Youth Science needed a way to connect with its young audience beyond the conference format. The answer was to design an interactive 'poster-card' that became a fun puzzle for both children and their parents. Children that scanned the QR Code on the poster received an e-book version of Becoming A Scientist. Children mailed the postcards, shared it on social media and inspired others to participate. A print and publishing budget of $3,000 led to 5.2 million e-book downloads.
