Be a Follower
Award: Wood Pencil
Wood Pencil / Press & Outdoor / Poster Advertising Campaigns / 2019
With their millions of followers and their social status, influencers are the new normal of fashion advertising and beyond. And everybody wants to be one. Which is why, to promote their SS19 collection, Diesel said the exact opposite: BE A FOLLOWER. A campaign designed to mock the status quo of influencer marketing by celebrating the effortless, carefree and fun-loving lifestyle of someone happy to be known as a follower.
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