The Kawaii Tweak Hazard Song
Award: Shortlist
Shortlist / Branded Content & Entertainment / Fiction Film up to 5 mins / 2019
GATSBY PERFECT SKIN LOTION is a men’s skincare product. There is a strong perception in Japan that skincare is something only women do, and men’s cosmetics brands are flocking to create campaigns to build a culture of men’s skincare.
It is in that context that GATSBY released a web video about “photo filter apps,” which is a highly relatable theme among our target demographic of men in their 20’s.
The video got picked up by more than 50 media outlets, including television programs.
