LoneWolf
Award: Wood Pencil
Wood Pencil / Packaging Design / Consumer Packaging Design / 2018
LoneWolf is the spirits arm of maverick brewers BrewDog. Its aim is to reflect product purity by emphasising spirit over brand. The bespoke embossed bottle design features a removable type label for an ultra-minimal feel. The brand name and distilled wolf's head identity help position the brand as an outside in the spirits world, while stripped-back packaging ignores conventions by putting vodka, gin and whisky in the same bottles.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.