Let's Be Blunt
Award: Wood Pencil
Wood Pencil / Writing for Advertising / Writing for Film Advertising / 2017
Solution & Cultural Context:
This campaign for Lotto plays on the fact that sometimes, it might be better for Britain if certain people’s Lotto-winning dreams stay as precisely that: dreams. Our only hope is for the general public to play Lotto and win so we can avoid the catastrophe of James Blunt realising his aim
Audience:
whole of the UK eligible to play the Lotto
Insights:
James Blunt is Britain’s most love-to-hate celebrity. His song: ‘Beautiful’ was voted the UK’s number one most annoying song, ever. He is well known for his self-deprecating humour and quick witted, acerbic responses to criticism. He rarely agrees to appear in advertising
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