Fans of Love
Award: Wood Pencil
Wood Pencil / Media / Use of Events / 2017
We wanted to flood culture with a message of unbiased love. So, at the NFL Pro Bowl in Orlando, we took an iconic part of culture, the Kiss Cam, known for showcasing straight, same race relationships and turned it into a symbol for love in all its forms.
By partnering with the NFL, a league widely perceived for having a culturally biased fan base, we proved that love just looks like love, no matter who you are.
We turned 60,000 fans watching a jumbotron, into millions watching it online, through a film of the stunt that we released on Valentine’s Day.
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