STONE MILK
Award: Wood Pencil
Wood Pencil / Graphic Design / Moving Image (Graphic Design) / 2017
CULTURAL CONTEXT: “Getting milk out of a stone” is a Brazilian expression similar to “getting blood out of a stone”, meaning getting a great outcome from adverses situation. A situation everyone who works with creativity is familiar with. The films were designed to tell great stories with minimal resources. With only a simple, b&w animation and a labored audio production, we showed an implosion of a building, a comet hitting the Earth and a medieval battle, showing nothing more than black cubes. An implosion, a comet hitting the Earth, a medieval battle shown with only black cubes and audio.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.