Nicknames
Award: Graphite Pencil
Graphite Pencil / Film Advertising / TV Commercial Campaigns / 2017
The new Axe campaign portrays the unique benefits of each of its new antiperspirants through three guys with different natures, and therefore, different needs. Because all of us have something that make us unique, the magic is out there, you just have to go and find it.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.