Down Syndrome Answers
Award: Graphite Pencil
Graphite Pencil / Digital Marketing / Tactical Digital Marketing / 2017
When expectant parents learn their unborn child has Down syndrome, they have about 10 days to decide if they will proceed with the pregnancy. They often receive the diagnosis in shock and leave the doctor without asking their most pressing questions.
Asking their questions online leads them to overly clinical or unreliable answers. Down Syndrome Answers was created to provide these parents with reliable answers to the most Googled questions about Down Syndrome, from the most informed source- people with Down Syndrome. The videos are designed to be found on search engines and shared socially.
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