Read Better Stories
Award: Graphite Pencil
Graphite Pencil / Writing for Advertising / Writing for Press Advertising / 2016
Paper Plus is New Zealand’s largest book retailer with 105 stores nationwide. Their focus for 2015 and 2016 is on Kiwi literacy, which has been slipping over recent times, with 1 in 4 Kiwis not having read a book in the last year.
We had to change that, for Paper Plus’s sake and New Zealand’s.
So we took one thing our target were actually reading; Facebook– which if we’re honest is not exactly quality reading material – and encouraged them to read something better, like a book, from Paper Plus.
The campaign was run in and around New Zealand universities, schools and near stores.
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