LifePaint
Award: Wood Pencil
Wood Pencil / Direct / Direct Integrated Campaigns / 2016
Volvo LifePaint is a unique spray paint turning ordinary objects into high visibility safety gear. It’s reflective in vehicle headlights, not luminous. It’s invisible in daylight, and formulated so it can be washed out when no longer needed.
We created a film highlighting the problems of cyclists sharing the roads with other traffic using LifePaint. The film was promoted through the use of an integrated campaign across Volvo owned web/microsite, social, PR, POS and retail.
Picked up by media the world over, the film achieved more than 6.5 million YouTube views.
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