Heartbeat
Award: Wood Pencil
Wood Pencil / Digital Design / Technological Innovation / 2016
Lexus performance cars are designed to connect car and driver for a more thrilling driving experience.
We began by stripping an RC F bare of all its panels and then spraying it with electroluminescent paint.
Wireless heart rate monitoring technology was then connected through a bespoke system that captured and processed the data.
This allowed us to display the driver’s heartbeat on the outside of the vehicle - making it impossible for the driver to hide how they felt about this car.
This is heart racing. This is the new Lexus.
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