Musical Instruments
Award: Wood Pencil
Wood Pencil / Crafts for Advertising / Illustration for Advertising / 2016
The Brief
To communicate Dabur Gastrina’s proven efficacy against gas problems. However, considering it is a distasteful subject,
it needed to be handled in an inoffensive, yet, effective manner.
The Idea
To humourously bring alive the embarrassing sounds an upset stomach can make.
The Result
The campaign created interest amongst the target group, which was evident from rise in sales at over-the-counter medical stores.
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