Parking
Award: Wood Pencil
Wood Pencil / Press Advertising / Press Advertising Campaigns / 2015
Parking isn't easy. And, when there's an audience of other drivers waiting behind you, people walking by or watching you from a street cafe, parking means pressure. To communicate the benefits of Volkswagen's Park Assist, DDB Germany created press and poster ads that translated those passive audiences into active ones, as if to amp up the pressure. With Park Assist, drivers need not worry. But if you're not driving a Volkswagen, prepare to be judged.
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