Titanium Strong Blackout
Award: Wood Pencil
Wood Pencil / Film Advertising Crafts / Cinematography for Film Advertising / 2015
Castrol EDGE with Titanium FST is engineered for moments of extreme performance. To prove it, we created a unique trial, pushing man, machine and oil to the limit. Titanium Strong Blackout challenged four drivers to take on a pitch-black racetrack made up of interactive light obstacles. Obstacles were designed to show Castrol EDGE in action like never before. With only lights to guide them, drivers relied on their instincts and the performance of their vehicles to complete the course. The film has captivated a global audience with over eight million views on YouTube.
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