Roof Storage
Award: Wood Pencil
Wood Pencil / Press Advertising / Press Advertising / 2014
From antiques and chickens to football boots and the kitchen sink, you can stick anything in your roof if you convert it to valuable storage space. A large proportion of West Australian homes don't utilise this space effectively. To demonstrate the possibilities and reach our target of homeowners and renovators, we used real classified ads paid for by the public in The West Australian Newspaper. The biggest newspaper on the west coast of Australia with a readership of over 600,000. DPS impact was created by two half page ads inserted side by side underneath the publicly paid classified ads.
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