Black
Award: Wood Pencil
Wood Pencil / Packaging Design / Packaging Design / 2014
Dobra – Arcus’s brand of vodka – was loosing its share of the market to other, more exciting brands. It’s illegal to advertise alcohol in Norway, so instead of launching an advertising campaign, we redesigned the bottle, spaying it in black with a silkscreen design. With Black we’ve tried to use the product itself to build an entirely new brand attitude.
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