Vincent
Award: Wood Pencil
Wood Pencil / Radio Advertising / Radio Advertising over 30 seconds / 2013
To showcase its extraordinary new Ecoboost engine and highlight the impossible-sounding benefit of increased power but reduced size, Ford ran a national radio campaign for the new Focus. The Ecoboost engine is a triumph of contradiction, delivering more power from a smaller engine, so to tell this intriguing story the ads are written as a series of contradictions.
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