Thursday Arvo
Award: Wood Pencil
Wood Pencil / Film Advertising Crafts / Special Effects for Film Advertising / 2013
Motorcyclists account for just 1% of kilometres travelled in the state of Victoria, but 17% of fatalities. Speeding is the biggest cause of this trauma, so this commercial demonstrates that exceeding the speed limit by a small amount can be fatal. By dissecting a real crash it shows graphically that just 8 km/h is the difference between life and death.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.