Moreing
Award: Yellow Pencil
Yellow Pencil / Film Advertising Crafts / Production Design for Film Advertising / 2013
Our role was to amp up the little mental- energy kick you get from a boost bar, but our youth audience was difficult to catch and still cynical when caught. So the ‘Boosted Inspiration Series’ was born; no gratuitous eating shots but loads of tongue in cheek. We made a lot of content. Partnered and co-produced a documentary with MTV. Travelled the world. Created four characters. Invented questionable memes. In part one of the series we meet the inventor of the next big thing – ‘Moreing’. In his quest to multiply objects in single spaces, he blurs the lines between art, design, fashion and garden gnomes.
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