The Truth
Award: Wood Pencil
Wood Pencil / Film Advertising Crafts / Direction for Film Advertising / 2013
This is the Christmas 2012 TV commercial for UK supermarket Morrisons. It aims to engage with the truth that mums in Britain tend to put an awful lot of effort and time into making Christmas perfect for their families. It takes several weeks of hard work for one day of family joy. And is the complete opposite of the perfect, fairytale picture of Christmas that other commercials portray.
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