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William Grant & Sons Brand Ambassador Handbook

Award: Wood Pencil

Wood Pencil / Writing for Design / Writing for Design / 2012

The employee handbook for the Brand Ambassadors of William Grant & Sons was created to combine sound advice with inspiring creativity to capture the eclectic nature of the job. Our rulebook for a role that has no rules contains an array of useful information, from how to avoid gout to how to say cheers in Azerbaijani, plus an inspiring tale about the golf sale man. Its creative, unbranded style captures William Grant & Son’s non-corporate and independent approach, and gives Brand Ambassadors permission to be just as imaginative on the job.

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